The Demand Fulfilment Process

Why a demand fulfilment process?

If a demand for the organization's products and services has been created there must be a process that fulfils this demand. This might be production but if the customer requirement is detailed in performance terms rather than in terms of a solution, it might also include product design. There are many other ways of satisfying a demand and once again to avoid using labels that are also names of departments, a suitable name might be a Demand fulfilment process. Other names might be Order to Cash Process, Product Realization Process, Production Process or Service Delivery Process.

Purpose

Converts customer requirements into products and services in a manner that satisfies all stakeholders. New product development would form part of this process if the business were order driven (i.e. the order contained performance requirements for which a new product or service had to be designed).

Process inputs

• Business plan (from Mission Management process)
• Product/service design (from Demand Creation process)
• Capable and competent resources (from Resource Management Process)
• Customers (from Demand Creation process)

Process Key stages (Fast food outlet)

Note: The process flow is kept simple  for illustrative purposes. The yellow boxes represent the key stages of the business process and the blue boxes represent the work processes

Process outputs

• Capacity forecast
• Manpower forecast
• Food waste
• Customer feedback
• Satisfied customers

Transition Support

A flexible approach to business improvement